Chairman & Judges

The DBA Design Effectiveness Awards are the industry standard for assessing the true commercial impact of great design. Judged by business leaders, and entered jointly by client and designer, they champion design’s capability to deliver change. Here are the confirmed judges for 2018.

2018 Chairman

Andrew Summers, Chairman
Design Partners

2018 Judges

Paul Edwards, Head of Design and Brand Management

Nigel Morris, Head of Visual Communications UKMEA

Clive Grinyer, Process Improvement Director

Alan Taylor, Head of Retail Design

Jenny Fleischer, Program Management Lead, Global Business Unit Digital

Peter Cooke, Design Lead
British Airways

Matthew Barwell, Chief Marketing Officer

Jeremy Lindley, Global Design Director

Sian Doyle, Retail Director

Nicola Mather, Head of Customer
Experian Consumer Services

Steve Binding, Global Design Director

Mark van Iterson, Director Global Heineken Design
Heineken International

Elif Yigit, Country Marketing Director UK and Ireland

Peter Fossick, Service Design Programme Director

Rufus Radcliffe, Group Marketing & Research Director

Nikki Marsh, Director of Customer & Digital
Leeds Building Society

Paul Flowers, Chief Design Officer
Lixil Water Technology

Jo Brown, Digital Director of Customer Experience
Lloyds Banking Group

Bruce Hannant, Global Head of Design
Mars Global Chocolate

Duncan Bradley, Design Director
McLaren Applied Technologies

Paul Fraser, Managing Director
MH Foods

Steve Latchem, Chief Architect & Head of Architecture, ISS Service Design
Ministry of Defence

Michael Inpong, Chief Marketing Officer
Muller Group

Luke Mansfield, Vice President, Innovation

Adam Boita, Head of Marketing
Pernod Ricard UK

Alison Jordan, Managing Director
Proportion London

Richard Gamble, Global Design Director
Reckitt Benckiser

Sean Carney, Chief Design Officer
Royal Philips

Sarah Warby, Former Head of Marketing

Peter Borowski, Head of Global Design
SC Johnson

Paul Jones, Head of Store Design

Alastair Pegg, Marketing Director
The Co-operative Bank

Ron Burrage, Senior Director, Head of Global Design
The Hershey Company

Julie Dixon, Head of Marketing and Communications
Transport for London (TfL)

Bruce Daisley, VP EMEA

Chris Linnet, VP Design

Ashleigh Vinall, Head of Design

Susan Creitz, Head of Retail Design Management
Westfield Europe

Rachel Collins, Head of Marketing
Wellcome Collection

Yvonne Adam, Marketing Director
Young's Seafood Limited

2018 CEO Judges

Darren Henley, Chief Executive
Arts Council England

Deborah Meaden, Businesswoman and Entrepreneur

Scot Gardner, Chief Executive UK & Ireland

Caroline Norbury, Chief Executive
Creative England

Leslie Gort-Barten, Chief Executive

Mike Brown, Commissioner
Transport for London

The judges discuss the commercial impact of the 2016 award winners.