Judges

The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.


Sigrid Breewka-Steeve, Design Director Retail
Adidas

Paul Edwards, Head of Design and Brand Management
Airbus

Katherine Ledson, Marketing Director
Akzo Nobel

Guy Smith, Group Design Director
Arcadia

Nigel Morris, Head of Visual Communications UKMEA
Arup

Jenny Fleischer, VP & Global Head of Digital Excellence
Bayer Consumer Health

Anders Beyer, Chief Executive & Artistic Director
Bergen International Festival

Derrick Webb, Founder & Director
Bolin Webb

Matthew Barwell, Chief Marketing Officer
Britvic Soft Drinks

Lucy Mulliner, Head of Internal Communications
BT

Steve Kearns, Managing Director
Cawston Press

Paul Barnard, Director FCM Design Authority
Ceres Power

Krista Webb-Carney, Head of Design
Coca-Cola

Catherine Woolfe, Marketing Director
Collect+

Lee Willett, Marketing Director
Dairy Crest

Jeremy Lindley, Global Design Director
Diageo

Andrew Barraclough, Vice President of Design
GlaxoSmithKline

Lucie Foulds, Global HR Communications Director
GlaxoSmithKline

Chris Dee, Food and Home Director
Harrods

Annabel Venner, Global Brand Director & CMO
Hiscox

Conrad Bird, GREAT Britain Campaign Director
HM Government

Rufus Radcliffe, Group Marketing & Research Director,
ITV

Amanda McLaren, Managing Director
James Heal & Co

Nanna Ulrich Gudum, Vice President – Concept and Design
LEGO

Paul Flowers, Chief Design Officer
Lixil Water Technology

Richard Walzer, Head of Design EMEA
Mars Wrigley Confectionary

Duncan Bradley, Health Business Unit Director
McLaren Applied Technologies

Claire Hooper, Head of Marketing
McVitie’s Cake Company

Christine Mau, Senior Director Brand Strategy & Creative
Medline Industries

Paul Fraser, Managing Director
MH Foods

Steve Latchem, Chief Architect & Head of Architecture, ISS Service Design
Ministry of Defence

Peter Rainey, Managing Director of Design 102
Ministry of Justice

Patrick Duffy, Chief Operating Officer
National Trust for Scotland

Clive Grinyer, Creative Director – New Products & Service Design
Object Tech

Pippa Murray, Founder
Pip & Nut

Richard Mills, Head of Retail
Pizza Express

Diarmaid Crean, Deputy Director – Digital
Public Health England

Sean Carney, Chief Design Officer
Royal Phillips

Sue Hook, Managing Director
Sapience HR

Nick Laffan, Global Head of Creative Solutions
Shell

Olivia Salisbury, Group VP of Digital
T. Rowe Price

Paul Jones, Head of Store Design
Tesco

Alastair Pegg, Marketing Director
The Co-operative Bank

Katy Taylor, Group Commercial & Customer Director
The Go-Ahead Group

David Knibbs, Director
The Tofoo Company

Julie Dixon, Head of Marketing and Communications
Transport for London (TfL)

Mark Adams, VP & Head of Innovation
VICE Media

Kevin Lee, Vice President & Executive Director
Visa

Jacqueline Reid, Interim Director – External Communications
Volvo

Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance

Phil Gowland, Marketing Director
Whitworths

Jo Marshall, Executive Director
YPO

2019 CEO Judges

Tristam Carfrae, Deputy Chairman
Arup

Scot Gardner, Chief Executive, UK & Ireland
Cisco

James Cain OBE, CEO
Harrogate Springwater

Laura Citron, CEO
London & Partners

Deborah Meaden, Businesswoman & Entrepreneur
Meadenspeak


The judges discuss the commercial impact of the 2016 award winners.