Winners 2014/Events & Visitor Attractions Silver

Project: Completely Retail Marketplace

Client: The Completely Group

Design: The Completely Group

The Completely Group has evolved from a design company specialising in property marketing to the UK’s leading specialist in just 18 months. This was achieved by an internal evaluation of incumbent providers and their marketing collateral, property databases, listing sites and networking events.

A new event to promote their retail property listings site in 2012 was the trigger for the brand’s evolution. The design and format of the Marketplace proved extremely effective for The Completely Group’s clients, to the extent that the company now holds two sell-out events per year.

The positive effect on The Completely Group’s reputation has seen their regular client list expand by 81%. Group revenues have increased by 178%, and the number of registered users of the website has doubled. A 294% growth in unique visitors to the website also exceeds their target for increased traffic more than ten times over.