The most persuasive way of communicating the value of design is by measuring its effectiveness.

As the global authority on design effectiveness, we know design responds to a challenge and delivers a competitive advantage. The wide-ranging success design can achieve is evidenced by the DBA Design Effectiveness Awards winners year after year.

Any type of design in any industry sector can be entered, so long as you have the measured proof that design made a clear and significant contribution to the results achieved by the work.

Entered jointly by the agency, or in-house design team delivering the work, and the client commissioning it, these awards celebrate the collaborative partnership that delivers success. They are rigorously judged by client-side business leaders in three rounds of judging and a win provides independent and authoritative recognition of the value of your work.

Download the entry pack here and enter by 4 November 2023 to be in the frame to win a 2023 DBA Design Effectiveness Award. 




2022 Grand Prix

The story of a comeback; Grand Prix winner Billson's designed by Cowan shows how design can restore and revive a business' fortunes. Read the full case study here.

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What makes a winner?

Take a closer look at the fantastic and wide ranging impact design can have as evidenced by our 2022 DBA Design Effectiveness Award winners. Watch the online ceremony here.

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Championing effective design

The DBA supports its members in articulating the value of design, whether that be financial, behavioural, societal or environmental.

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About the awards

Providing unrivalled evidence of the integral role design plays in transforming businesses, improving societies and enhancing people’s lives, the DBA Design Effectiveness Awards has been celebrating and championing effective design since 1989.

Find out about the DBA